Kazzicom | Flexible HR & Payroll Consultancy | ERP Experts

GOOGLE AD CAMPAIGNS

What Is An AdWords Campaign?

An AdWords campaign is an ad campaign within an AdWords account. An AdWords campaign is usually composed of several ad groups. Each ad group serves different ad texts based on the type of keyword a user may type into Google’s search engine. Common ad campaign groupings include geography, device segmentation, and product type. For example, A furniture store selling chairs and tables can choose to have different ad campaigns for each of its products.

An image of Google AdWords page, focused by a magnifying glass to represent Kazzicoms focus on Google Adwords
A flow chart explaining everything that comes under an AdWords campaign. This includes Ad campaign, ad group, keywords, ad text, landing pages

There’s more to an AdWords campaign than sitting back and waiting for visitors to click on your ads. You need to make sure that the ads you’ve created are being displayed to the right people, and that you’re not paying too much for keywords that won’t offer you beneficial returns.

We will produce valuable AdWords keywords, because it mines your site’s traffic and conversion data for search queries that visitors have actually used to find you. Using these terms in your AdWords campaign results in several important benefits:

  • Guaranteed qualified traffic
  • A higher click-through rate (CTR)
  • A lower cost per click (CPC)
  • Better paid search engine rankings
  • A higher Quality Score

Contact us today to get started and begin boosting your web traffic instantly.